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Stories from the shop, TRiBE announcements, and what Ottawa's press and community have written about TRiBE and its founder, Ingrid Daniel.

The TRiBE Co. x Ms. Lauryn Hill pop-up poster beside photos of the crowd in the shop

TRiBE story ·

TRiBE CO. X MS. LAURYN HILL

Ms. Lauryn Hill joined us for the merch pop-up the Saturday before Christmas. Here is the day in photos.

Read the story

50% off selected items in store

Selected items are 50% off in store at 955B Gladstone Avenue until Wednesday, November 11.

See the sale

TRiBE's residency at Motif Boutique

A carefully curated selection of TRiBE pieces is at Motif Boutique, 980 Wellington St. W, whenever the boutique is open, until December 31. Online orders are still picked up at 955B Gladstone Avenue.

Read the announcement

2026

  1. 50% off selected items in store

    TRiBE announced 50% off selected items in store at 955B Gladstone Avenue, from September 27 until Wednesday, November 11, 2026.

    Read the announcement
  2. TRiBE's residency at Motif Boutique

    TRiBE announced a residency at Motif Boutique, 980 Wellington St. W, with a carefully curated selection of pieces until December 31, 2026.

    Read the announcement
  3. Celebrating Ingrid Daniel, founder of Tribe Co.

    The Hub Market Café celebrated Ingrid for her work uplifting Black entrepreneurs in Ottawa.

    View on Instagram
  4. Black Entrepreneurs and Creators Are Powering Ottawa’s Rise Through Culture and Commerce

    Uptown Magazine features Ingrid Daniel and TRiBE's vintage studio in a look at the Black entrepreneurs shaping Ottawa's culture, style, and community.

    Read at Uptown Magazine

2025

  1. TRiBE Co. x Ms. Lauryn Hill: the merch pop-up

    Ms. Lauryn Hill joined us for the pop-up at the shop on Saturday, December 20, 2025. The day in photos.

    Read the story
  2. Tribe Co. 1 year anniversary bash

    Next Door marked TRiBE's first anniversary as a gathering for curated style, creative energy, and community.

    See the listing at Next Door Market & Event Space
  3. 16 independent thrift stores to explore in Ottawa

    Ottawa Tourism includes TRiBE among the city's standout vintage boutiques for curated secondhand style and personalized advice.

    Read at Ottawa Tourism
  4. Vintage clothing shops are popping up across Ottawa. Here's why

    Lynn Saxberg follows Ottawa's vintage sellers into shops of their own, including Ingrid's move from 613Flea to TRiBE on Gladstone Avenue.

    Read at Ottawa Citizen
  5. Celebrating Black History Month with Ingrid, the powerhouse behind TRiBE

    The Wellington West BIA marked Black History Month with Ingrid's own account of building TRiBE after moving back from France.

    View on Instagram
  6. The journey to opening TRiBE Co

    Six months after opening day, Ingrid shared some of the journey to opening the shop.

    Watch on Instagram

2024

  1. Grand opening: A space called TRiBE

    TRiBE announced its grand opening at 955B Gladstone Avenue for Sunday, July 28, 2024, from 11 a.m. to 6 p.m.

    View on Instagram

2022

  1. Ottawa's vintage boom driven by backlash to fast fashion

    Lynn Saxberg's story on Ottawa's vintage boom features Ingrid and RiNude, and why she favours clothes made to last. The same story ran in the Ottawa Sun.

    Read at Ottawa Citizen